4/12/2012
MWM X NIKE Running : Boston Marathon 2012.
I've collaborated with NIKE again, this time with their Running Division, on merchandise and branding for the upcoming Boston Marathon (April 16th, 2012). Pictured above is the new LunarGlide+ 3 model that I designed the graphics and colorway for. The kicks are now available online for Men and Women. Put that Cyan to the pavement Boston!
In addition to the sneaker collaboration I illustrated this piece (For apparel & print media) inspired by the different areas of Boston that the race passes through. BOSTON is spelled out in the clouds (see it?), the city skyline, The Charles River, Storrow Drive, and I even made the shoe-print into a map of Back Bay. Mysty swoosh, compass, and stopwatch tucked in there too. Definitely a fun one to illustrate!
View from the top reveals more of the graphic hits. *They also come with blue laces.
Indeed it's true. WE RUN BOSTON. High fives and daps to my hometown crew. Salutations de Paris :)