MWM NEWS BLOG: Logos & Branding.

4/12/2011

Logos & Branding.

MWM_Logos & Branding.

LOGOS & BRANDING — Creating identities and brand aesthetics is the quintessential graphic design endeavor. The visual centerpiece of an organization. I love working on these projects.

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Matt W. Moore works to the mantra ‘range is conducive to growth.’ Matt’s background was in action board sports and the action art of graffiti, each with their core value of speed, do-it-yourself ethic, enthusiasm for new terrain, and sheer fun of collaboration. Over the past decade, he has applied those principles to his bold, graphic aesthetic in media both analog and digital, for projects both personal and commercial.

As founder of MWM Graphics, Matt dubbed his digital abstract style ‘Vectorfunk’ early on in his career, and has since employed it to cover surfaces ranging from Ray-Ban Wayfarers to Nixon wristwatches; large 3D mosaic walls for Instagram HQ, branding for Coca-Cola’s London Olympics campaign, and an entire issue of Wired Magazine. Whether working in fine art or commercial applications, Matt W. Moore finds that each sparks the other. His evolutions as a designer often inform the monumental murals he paints in city neighborhoods around the world. His annual series of handmade black and white explorations on paper changes the pace and inspires new vocabulary. Cross-pollinating between disciplines allows him to constantly refresh his perspective and produce unique work.

Many of Matt’s most memorable projects have been at the intersection of art and design, and often involve substantial collaborative processes. These range from his own initiatives, such as home goods line Core Deco and clothing brand Glyph Cue, to projects initiated by others, such as painted outdoor sculptures for Moscow’s Sretenka Design Week, robot-generated Sharpie marker drawings done with a Modified CNC Machine, and curated projects such as murals at Art Basel Miami or corridor-length wall paintings in Barcelona’s Vincci Hotel. Leaving himself open to the inspiration of new places, different materials, and looming deadlines, for many of his exhibitions with art galleries, he creates the entire body of work as a residency on-site, whether in Paris, São Paulo, or Tokyo, and always with accompanying in-situ public murals and installations.

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