Recent logo exploration for the new outdoor gear store Mathi launched by the good folks at Dress Code (I also designed their Logo 5 years back). The Mathi logo needed to speak to nature lovers and adventurers (Mathi translates to 'up' in Nepali) so we decided to make the word-mark a window into an inviting landscape. When this scene is backlit at nighttime on outdoor signage it will really come to life, and the breakaway "M" will work well embroidered on garments or printed on hangtags. It's always fun to design logos and branding packages. I am grateful to have these projects to mix up my studio calendar and get me thinking differently about design, researching, simplifying, and evolving my graphic vocabulary.