Text Finesse : Before & After.

I've been working on some new Type Treatments for a set of 12 words (Bet you can't guess what they'll be for. Ha :) This one is an interesting example of how my process usually goes. The first is what I saw in my mind before beginning. Once it was on my screen I was able to ponder new directions and alternate versions. I'm fond of both of them, but I never would've imagined the second one without physically rendering the first. That's the fun part. That's the magic. Zoom.