Graphic design is often a behind the scenes business. Rarely does anyone from outside of this industry learn about the team that concieved and executed. That is until over 100,000 people despise it. Then it's hot news! There's a very heated debate going on over the new 2012 London Olympics identity mark, lots of haters. Very entertaining. Article and 2012 site. Personally, I've always gauged the success of a design by its seizure inducing potential. As you can see here.