Last Fall I had the pleasure of working with Blue Hive on the Ford Fiesta 2013 Online Campaign for the car's return to the European market (View Interactive Website). My role was to design a Massive Narrative Panorama (Ratio 50:1) that celebrates the new technologies and features of this new model. The story is segmented into times of the day, and the color palettes used in the artwork reflect this. After we identified the key features (such as Keyless Entry, Integrated Navigation, Active City Stop, Hands-Free Sync, MyKey, EcoBoost) I composed the graphic narrative that the folks at Blue Hive animated for the Online Banner Ads and Website. A very fun project to work on. Truly a vector graphic marathon. View XXL Panorama.
View XXL Panorama of the entire continuous vector graphic. BIG Thanks to Blue Hive and Ford. Enjoy :)