I've had some fun projects this month designing logos. I really enjoy the challenge of identity work, and the explorations that take place prior to finalizing a mark. Generally, I create 5+ B/W options, then review with client and pick the best one to further explore, then explore color and finalize. It's an iceberg of work that only designers and clients can fully appreciate. Pictured here are a couple for CNC Builders and Sole Fire. Two very different companies, but the rules remain the same. Relevant. Impactful. Memorable. Unique. Click-Zoom.